The moment of landing in a new territory, it’s important to be recognized to be able to connect and capture new customers.
Tropicalizing the brand is a fundamental task of its branding in the new market or country, and this is where marketing plays a fundamental role when it comes to running your business.
At Soft Landing Agency Ecuador, we use methodologies that allow us to structure a strategic plan, which consolidates all the parts of a complete and successful Marketing Plan to accompany your disembark in the new market.
* The term tropicalization is currently used to refer to the adjustments that every business must carry out before operating in a territory other than the one of origin.
We offer you to structure a MARKETING PLAN based on the 4 P’s of marketing:
PLACE: How do I get my product to the right target?
PRICE: What is the fair price that I should charge for my product or service in the new market that I am going to enter?
PROMOTION: What should I do to effectively communicate my products or services and ensure that that message reaches my potential end customer?
PRODUCT: What are the advantages and benefits of my product or service in the new market? What makes me different?
Market research and studies to identify the state of the segment where you want to enter.
Through tools such as Mystery Shoper for the launch of new products or services.
We locate those commercial aggregators or strategic allies that your product or service needs to reach the right customer.
We compile, analyze and propose an analysis on the behavior of the products or services that companies offer to the market, and that are income generators for the organization. With this, the value proposition that your brand will bring to this new market is structured.
Through which we analyze the segment in the digital ecosystem and design an effective strategy that allows you to publicize your new brand.
The communication strategy is a great challenge when landing in a new market, since the correct tropicalization of the brand depends on it, based on using the vocabulary adapted from your business to this new market and creating a message that connects you with your new target audience.
In digital and traditional media, with which we can create a perfect speech that connects with your new audience.
It is important to define if your business will handle its own inventories or if it will need a distribution point for correct storage and shipping.
We carry out a process of identifying the competition, to find out what is the price that your segment will pay for a similar product or service. Some of the strategies we can offer are:
– Market penetration strategy.
– Strategy oriented to competition.
– Strategy by geographical areas.
– Dynamic pricing strategy.
With which you can start not only to attract new customers, but also to retain and keep them, to grow your most important asset in the new market: Databases.
We define the strategy to adapt the presentation letter of your product in the new market, allowing a correct communication and final sale.
We design service protocols according to the needs of the new market.
We’re the first Ecuadorian agency specialized in Soft landing
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